This is a lightly edited version of a reflection I shared on LinkedIn on Dec 30, 2025 — capturing what’s been top of mind as I close out the year building ReachCopilot.
Dec 30. One day left to close out 2025.
Some of you are unplugged right now — spending time with family, recharging, doing exactly what you should be doing.
Some of you are still grinding.
I’m in the second camp.
Not because I think hustling is cool — but because my brain doesn’t fully shut off when something important feels unfinished.
The biggest friction my product faces right now
One thing I’ve been thinking about a lot this week: decision paralysis.
Execution? Almost flawless. Pipelines run. Automation works. Data flows.
But customers still pause.
Not because they don’t have options — but because they have too many.
So heading into the new year, I’m refocusing ReachCopilot toward a clearer end goal:
An AI Manager that doesn’t just execute — but decides. Tells you what to do, why it matters, and moves things forward.
5 lessons from my first year building a product-led business
After my first full year building a product-led growth business, here are a few practical lessons that stuck — learned the hard way:
1. If you solve both of these, you’re on the right path
Decision paralysis and execution friction.
Solving only one isn’t enough.
2. Most products fail because founders assume
- users know what action to take next
- users want the features we’re excited about
- users enjoy opening another tool every day
Most don’t.
3. Speed + consistency beat perfection
Every time. Especially early.
4. AI is leveling the field
Relentless execution is becoming the real moat.
5. Distribution isn’t optional
If you don’t plan for it on day one, it will quietly cap your growth later.
I don’t have this all figured out. But I’m clearer than I was a year ago.
Closing out 2025 still building — and more focused than ever on outcomes, not dashboards.
If you’re still grinding today, you’re not alone. And if you’re resting — you’re probably doing it right too.
If you’re building something and thinking through similar challenges, I’d love to hear what you’re learning.
— Arun